Samworth Brothers, the UK chilled food manufacturer, has launched its new Deli Bite brand, a new range of food-to-go options in a bid to expand its lunch options for time-poor consumers.
The core range includes traditional fresh sandwiches, wraps and flapjacks, as well as toasties, pasta salads, paninis and filled crusty rolls – all made with fresh ingredients.
Business Development Manager for Deli Bite, Alastair Johns said, “The new Deli Bite brand has been created with a clear focus on the shopper and consumer.
“Our research informed us of a couple of key elements. Firstly, shoppers want help navigating the food to go fixture, so we designed a brand that was simple and clear, with colour coded packs denoting the sandwich flavour.
“Secondly and most importantly, shoppers want to see what’s inside the pack – we therefore ensured we have large windows to show the quality inside.'
Johns continued, “As a business we already sell branded food to go across the UK but we have identified an opportunity to unlock growth in fast, tasty and fresh snacks and lunches in a whole new range of retail outlets and cafes across different sectors.
“The lunchtime category is a substantial one for us – within the food to go market, sandwiches are up 4.2% on last year and are the staple of any lunch.
“Sandwiches are the core of this new range but we have big ambitions for the Deli Bite brand and will be looking to expand the range in the coming months.'
Deli Bite food to go range will launch with a RRP starting at £1.99 for sandwiches, £2.99 the premium range and £0.99 for flapjacks.
The Deli Bite brand will be available through Ginsters Van Sales Company who currently sell Ginsters sandwiches and savouries as well as Soreen, which is part of the Samworth Brothers Group.
The service has nationwide coverage and boasts a dedicated team of representatives delivering seven days a week to thousands of customers.
Its flexible delivery model means that it can offer sale or return on its ranges with the ability to order both multiple and single units therefore offering the ultimate flexibility to retailers.