Nisa Retail, the specialist delivered wholesaler and independent retail expert, has announced a two-year deal with Bourne Leisure to supply the stores across its Haven and Butlin’s holiday park resorts.
The two year contract, which will see Butlin’s three sites and 36 Haven sites trading through Nisa from January, is a significant piece of new business for the company, with the potential for future growth.
Nisa’s retail and store development teams have worked extensively with Bourne Leisure’s retail team exploring store format design, category management and merchandising to create a new store brand to roll out UK wide across the group’s holiday parks.
The stores will be completed to a high design specification and take a full range across ambient, chilled and frozen from Nisa, including its award winning Heritage own label range, providing customers with a significant shopping experience during their vacations. Nisa meanwhile will benefit from the efficiencies of supplying a full, mixed temperature range across a large estate of stores.
“We’re really excited to be working with Nisa, they have a fantastic range of products available, which will help us develop and deliver the very best experience and offer for our guests,” said Belinda Reed, Head of Retail for Butlins.
“We’re absolutely delighted to welcome Bourne Leisure and its Butlin’s and Haven holiday park estates to the Nisa membership,” said Steve Leach, sales director at Nisa. “We’ve had the pleasure of working closely with Bourne over the past few months on what we believe will be a fantastic new store format for their business.
“The partnership with Bourne Leisure highlights Nisa’s unique ability to serve a broad church of retail operations, which we believe sets us apart as the partner of choice for independent retailers and wholesalers across the UK.”
Bourne Leisure is one of the largest providers of holidays and holiday home ownership in the UK. With Butlin's and Haven holiday parks offering the perfect UK holiday experience for families and adults, with fantastic entertainment, accommodation and great activities, a first class on site convenience store is a must and the newly developed stores will deliver that.