Master Patissier Joakim Prat, the three Michelin star- experienced chef behind Maitre Choux, is opening a second location on Soho’s Dean Street on 1 November.
A larger site than South Kensington, Maitre Choux Soho will also have a more spacious seating area, allowing additional guests to accompany their confection with a cup of the finest quality tea and coffee, or a thick hot chocolate made from a legendary Basque recipe provided by Prat’s grandmother.
Maitre Choux Soho will offer the same core range of hand-crafted, decadent, one-of- a-kind designs featuring show-stopping eclairs like lemon meringue & bergamot, Spanish raspberry and hazelnut & milk chocolate treasure, as well as regularly changing specials.
Meanwhile, lovers of chouquettes (choux pastry balls topped with pearl sugar) can follow the scent of freshly baked trays to get their hands on the warm batches baked on site every hour.
These are complemented by regularly changing specials; the perfect showcase for Prat’s incredible creativity, these eclairs have commemorated occasions as diverse as Pride in London, Wimbledon and the Paris-Brest-Paris bicycle race.
Bringing a contemporary twist to a classic French specialty, these visually stunning works of art make the perfect dessert, indulgent snack or gift. As with South Kensington, orders will also be taken for bespoke designs, both corporate and private.
Since its opening two years ago, the much raved-about South Kensington-based Maitre Choux has sold out almost every single day. The world’s first choux pastry specialist patisserie has amassed a cult following among locals and celebrities alike who queue up in front of its rainbow-like display.
From private celebrations through to A-lister events by way of iconic institutions such as Fortnum & Mason, Chiltern Firehouse, and Blakes, these freshly-made e´clairs, choux and chouquettes have surprised and delighted all who sample them.