Employee-owned wholesaler Parfetts is planning to treble its new Go Local store openings from 50 to 150 this year to bring the total to 500 sites.
The company said the move is in response to consolidation across the convenience sector and following strong sales growth across the festive period.
Go Local is Parfetts' industry leading Retail Club. With three formats to choose from Go Local provides a promotional solution for every format of independent convenience store.
The three formats are:
Go Local Extra is a symbol store retail promotion and is available to convenience retailers who achieve the highest standards and are able to execute fully, a comprehensive promotional package.
Go Local Plus promotions are ideal for retailers who wish to compete in todays demanding convenience market, but are restricted by store size.
Go Local is an entry level retail promotion, highlighting core range, everyday products at competitive prices. Go Local is available to all convenience retailers providing promotional prices to entice customers and drive footfall.
With over 900 Retail Club Members, Parfetts retail club delivers great prices to the consumer, whilst giving good cash margins and additional footfall to Independent Retailers.