Filipino ice cream parlour, Mamasons Dirty Ice Cream has signed for a new site - the brand's second - in Chinatown London, one of the West End’s most iconic destinations.
Located at 32 Newport Court, the unit covers 315 sq ft and will have space for approximately 20 covers. The new Chinatown London site is due to open in August.
The menu will include a range of ice cream flavours with an Eastern influence such as black coconut, and ube (a purple coloured yam from the Philippines), as well as Mamasons’ signature dessert, the ‘Bilog’, which is a traditional milk bun filled with ice cream, toasted in a bespoke hot press and dusted with icing sugar. Everything on offer will be made fresh onsite every day using authentic ingredients sourced from specialist suppliers.
Omar Shah, co-founder of Mamasons, said, “Filipino cuisine is synonymous with a tradition of creating and serving food with great love, and as a London born Filipino, I wanted to bring this experience to the capital.
'What we offer is about more than just ice cream, it’s about creating a cultural experience and sharing this with our new customers in Chinatown London. This world famous destination is the perfect location for us and we are very excited to open next month.”
Julia Wilkinson, Head of Group Restaurant Strategy at Shaftesbury, said, “We are delighted to announce that Mamasons Dirty Ice Cream has chosen to join the world class line-up of East Asian restaurants at Chinatown London in the heart of the West End.
'Their fusion of traditional Filipino recipes and flavours with modern tastes perfectly reflects our strategy to curate Chinatown London as a destination that embraces East Asia traditions alongside modern culture.'
This news complements the recent news that macaron ice cream sandwich brand, Yolkin, opened its first permanent shop on 24 Rupert Street, following successful street food stalls on Rupert Street and pop-ups in Soho and Covent Garden. The 450 sq ft store offers the brand’s signature ice cream macarons that are inspired by South East Asian flavours with a Western twist.