The Flava People, that created an At-Home range for YO!, has seen its second range, Katsu, becoming the most popular with record sales.
The Katsu range is now being rolled out to over 2,000 more stores, and includes a Katsu Curry Crumb, Aromatic Katsu Curry Sauce, and Mild & Creamy Katsu Coconut Curry Sauce.
Brand awareness of YO! has gone through the roof thanks to over 15,000 retail facings in 2021.
Scott Dixon, The Flava People's Managing Durector, commented, “Japanese cuisine is one of the most diverse, flavoursome and creative in the world and it’s finally having it’s big moment in UK retail.
'The real challenge lay in making it more accessible, affordable and relevant to UK shoppers and YO!, with it’s brand recognition, knowledge and personality, was the perfect partner to help us do this.
'We’ve really only just gotten started with the potential for the brand across the retail sector.”