Swingers, London’s premier crazy golf club experience, announced today its expansion into the US following its phenomenal success at its two large-scale locations in London’s City and West End.
It also announced a recent $20m (£14.4m) raised in follow-on funding from Cain International. The financing will support a robust opening pipeline in the US, to follow its D.C. and New York City locations.
The competitive socialising concept, pioneered by Swingers, takes crazy golf and combines it with exciting street food, quality crafted cocktails, a theatrical setting and a live DJ to create an incredible social experience for guests, all under one roof. Swingers will open its third location in Washington D.C.'s Dupont Circle on June 11th, with its fourth location coming shortly after in New York City’s Flatiron District.
Swingers Dupont Circle will welcome guests to their signature style crazy golf venue, inspired by the quintessentially English country golf clubs of the 1920s and featuring a clubhouse, five cocktail bars and some of Washington D.C.’s most respected street food vendors. Swingers Dupont Circle will feature immersive, multi-sensory, whimsical elements providing guests over 21 with a theatrical and high-end entertainment experience to enjoy with friends, family or colleagues.
Matt Grech-Smith (CEO and co-founder) said of the expansion, “What started out as a five-month pop-up in a London warehouse in 2014, has since grown into two permanent venues in London, and an exciting development pipeline to come.
'Having spent a few years getting our blueprint for our immersive, competitive experience right, bringing it to the States was a natural next chapter and one that we think will capture the imagination and sense of fun of D.C. and New York City.
'We’re thrilled to put a stake in the ground in two of the U.S.’s most influential cities, known for their electric nightlife, diverse culture and prominent hospitality industries.”
Jonathan Goldstein, chief executive at Cain International, said, “We remain hugely confident in the ongoing appeal of unique experiential leisure concepts, as well as in Jeremy, Matt and their team as they look to continue the growth trajectory that the Swingers brand has been on since Cain’s initial investment in 2018.
'There is an exciting pipeline of opportunities for the team ahead and we are thrilled to both bring the concept to a new market and re-open the very popular sites in London.”
Swingers has aligned with notable local talent to bring guests a unique food and beverage experience tailored to each location. The Swingers Dupont Circle location has partnered with well-known D.C. hospitality group Knead Hospitality And Design to create a destination all-day concept.
In response to COVID-19 restrictions in the U.S., Swingers will follow CDC guidelines to ensure the health and safety for all Swingers’ patrons and staff.