The British Frozen Food Federation (BFFF) has made a statement on Northern Ireland Protocol agreement
Rupert Ashby, BFFF's chief executive, (pictured) commented, “The British Frozen Food Federation welcomes the conclusion of the negotiations between the UK Government and European Commission.
'The settlement reached on the Northern Ireland Protocol is good news for businesses throughout the frozen food supply chain which are looking forward to more efficient trade relations within the UK and to the EU.'
He continued, 'For frozen food producers, distributors and retailers which have faced difficulties since the Withdrawal Agreement, this marks the beginning of a positive new chapter.
“Frozen food has become an increasingly popular choice for consumers looking for high quality and affordable options in their weekly shop and I know that our members will seek to reach more of the Northern Ireland and EU markets through this renewed opportunity.”