A new plant-based burger restaurant chain, backed by vegan Formula One champion Lewis Hamilton, has just launched its first outlet in London. The restaurant has sold 1,500 burgers in the first three hours of opening.
There are big plans afoot for the new brand with 14 more franchised outlets being rolled out over the next two years, including in Manhattan, Los Angeles and Dubai.
Meat-free and dairy-free burgers, hot dogs and milkshakes are being served up at the new site, which is situated just off Regent Street. The burgers are made from Beyond Meat’s vegetable-based patties, to which Neat Burger adds its own herbs and ingredients to make its offering unique.
For drinks, there's Just Water, the water brand launched by actor Jaden Smith last year and Toast Ale, beer made out of spare bread.
For every burger sold, a tree is planted in locations like Nepal, Madagascar and Kenya in partnership with reforestation charity Eden Projects.