Fridays has announced that it has added Invisible Fries to its menu in support of Hospitality Action’s Invisible Chips initiative.
Endorsed by the likes of hospitality stalwarts, Fred Sirieix and Heston Blumenthal, the campaign aims to raise money to help support families of those in the hospitality industry who face financial difficulty.
Diners visiting any Fridays restaurant will have the opportunity to add a portion of ‘Charity Fries’ to their order. At a cost of a normal side of fries, all money will go directly to Hospitality Action.
Already recognising the need to support those within the industry, Fridays has been supporting Hospitality Action since the launch of its Famous at Fridays menu. 50p from each sale of its Famous Fridays burger, which is highlighted as a favourite dish, goes directly to the charity and will continue to do so.