Naked Wines has announced that James Crawford, current CFO of Naked, has been appointed Managing Director of the Naked Wines' UK business.
Shawn Tabak will become Chief Financial Officer, and will be based at the US headquarters when he joins on 7 December.
Nick Devlin, Group CEO, said, 'I'm delighted to be working with James in his new role and given his history with Naked he will hit the ground running.
'James has guided the business through many challenges as a start-up and through its growth story and he will now continue to grow our UK operations in his new role as UK MD.'
Devin added, 'I'm delighted that Shawn will be joining Naked and am excited about partnering with him to deliver the next stage in Naked's growth. Shawn's deep understanding of driving growth through a focus on customer economics and cohorts makes him ideally suited to the role at Naked.
'Additionally, his understanding of the US market will be highly valuable and recruiting this role in the USA, our largest market, is another key step in our transition from British start-up to a US-led global pureplay.