Australian doughnut brand Lena Lu Donuts has made its debut in the UK, with plans to open three locations by the end of November.
The first two locations are inside Primark stores at Lakeside, West Thurrock, and Watford, Hertfordshire, backed by London-based investment firm Gamechangers Investments.
A third Lena Lu location is set to open in November, with additional stores 'on the horizon' for 2025, according to the group.
Lakeside Lena Lu opened its doors on Monday, October 14th, while the Watford location is set to open on October 21st.
Lena Lu Donuts was established by entrepreneur Kym Hall and also has a location in Lumiere Mall, Riyadh.
At its Primark locations, customers will have the opportunity to customise their own doughnuts, selecting from a variety of fillings, toppings, and sauces.
A grab-and-go area will also offer signature flavors, including cookies and cream, jam, chocolate hazelnut, and Biscoff crunch.
Hall, the brand owner at Lena Lu, said: “From humble beginnings in Perth Australia to now partnering with Primark, it’s been an exciting road of growth and innovation. Bringing our interactive doughnut bar to Primark stores in the UK marks a special milestone for us.”
Tim Kelly, director of new business development at Primark, added: “At Primark, we’re always on the lookout for ways to elevate our customer experience and the addition of Lena Lu Donuts to our stores in Watford and Lakeside is another exciting milestone for us. With its fun, hands-on donut creation experience, we know our customers will love the chance to curate their own sweet treats while shopping with us.”