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Wingstop launches in Merry Hill

Sovereign Centros, in collaboration with CBRE, has announced the arrival of Wingstop UK at Merry Hill, marking the latest addition to the destination's vibrant new leisure quarter.

The Wingstop at Merry Hill has unveiled its spacious 2,650 sq ft unit on the upper mall, showcasing its renowned array of wings, tenders, burgers, and sides, including the recently introduced Voodoo fries. Guests can also indulge in the brand-new milkshakes, Freestyle fizzy drinks, or Camden Town Beer, complemented by a tantalising selection of churros for dessert.

Wingstop UK's latest venture marks its impressive 45th site, promising patrons its iconic wings infused with bold flavors. Boasting seating for up to 70 guests, the new establishment is adorned in a sleek and contemporary aesthetic, characterised by dark walls and furnishings accentuated by Wingstop UK's signature green hues.

The introduction of Wingstop UK adds to the burgeoning leisure offerings at Merry Hill's entertainment hub, joining anchor tenant Hollywood Bowl. It complements the family-friendly dining options available, including favorites like wagamama, ASK Italian, and the upcoming smash burger concept, Boo, set to open later this year.

Alistair Winning, Asset Manager at Sovereign Centros from CBRE, commented: “Merry Hill’s new hub for eating and entertainment has come together brilliantly, and the launch of Wingstop UK marks another significant milestone in delivering this. It was part of a long-term strategy to evolve the destination, introducing more F&B and leisure, creating more of an all-day environment for our large catchment of young families. Wingstop UK will no doubt thrive amongst the complementary selection of leading F&B operators in the leisure quarter, as well as the wider destination.”

Tom Grogan, Co-Founder of Lemon Pepper Holdings, master franchisee, Wingstop UK, added: “We’re so excited to have opened at Merry Hill, continuing our rapid UK expansion journey. Since bringing Wingstop to the UK in 2018, our mission has always been to serve the world flavour and we are hugely excited to introduce our unique flavour experience to the Merry Hill community.”