Vagabond, the wine bar business that boasts more than 100 wines for customers to explore and self-pour by the glass, has appointed Christobell Giles as its new Managing Director.
Christobell, who has served in the role of Acting General Manager since August, has been promoted to Managing Director with immediate effect. Her appointment comes following a thorough recruitment process led by the Board of Majestic Wine, which acquired Vagabond out of administration earlier this year.
Christobell joined Vagabond in March 2023 as Operations Director, bringing a wealth of hospitality experience and expertise from her time at businesses including Wagamama, Hilton Hotels and Megan’s Restaurants. She has been a central member of Vagabond’s senior
leadership team, overseeing operations across its nine wine bars in London and Birmingham, and the ongoing development of the brand’s food and beverage proposition.
In her expanded role, Christobell will take on overall responsibility for delivering Vagabond’s growth strategy, including the expansion of its wine bar portfolio across the UK, the implementation of its new CRM programme, and investment in the recruitment, learning and
development of its Wine and Spirit Education Trust (WSET)-trained colleagues.
Christobell will work closely with members of the Board at its owner Majestic, the UK’s leading wine specialist. Majestic has been on a growth trajectory following its split from Naked Wines plc in December 2019 and subsequent acquisition by Fortress Investment Group. Since then, with the return of former management and with the backing of its investor, Majestic has opened 20 new stores, employed hundreds of new colleagues, invested heavily in the training and development of its people and supplied thousands of new premium hospitality venues through its B2B division, Majestic Commercial.
Majestic acquired Vagabond out of administration in April 2024, securing the futures of nine wine bars and 171 jobs. Majestic plans to invest in the long-term future of the Vagabond business, including opening new wine bars and growing the brand’s customer base.
Christobell Giles, Managing Director of Vagabond Wines, said: “I’m delighted to be taking on the role of Managing Director at Vagabond at an incredibly exciting point in the brand’s history. I’ve been a huge fan of Vagabond’s unique proposition since long before I joined the team in 2023, so the opportunity to lead the business is one I can’t wait to get started with.
“We have passionate and knowledgeable teams, great momentum and ambitious growth plans – all of which sets us up for a very bright future as part of the Majestic group. I’m looking forward to working with the leadership team at Vagabond and the Board of Majestic to deliver on that next phase of Vagabond’s growth story.”
John Colley, Executive Chair and CEO of Majestic, said: “I am really pleased to have appointed Christobell as Vagabond’s new Managing Director. We have spoken to a number of excellent candidates for the role over the past few months, both internally and externally, and Christobell was the stand -out choice.
“Christobell has invaluable experience in the hospitality sector and has already made a huge contribution to Vagabond since joining us 18 months ago. I have been particularly impressed with the way she has stepped up and taken on additional responsibilities as Acting General Manager since the summer, and I am looking forward to working even more closely with her to deliver on our exciting growth plans for Vagabond in the coming years. ”
