The UK’s leading Asian QSR brand, Chopstix is giving away 10,000 boxes of noodles across the UK on National Noodle Day, 6 October, as the cost of living crisis continues to impact consumers.
The fast-growing Pan-Asian brand has partnered with Your Local Pantry, which operates 80 community food hubs around the country, to donate 5,000 food vouchers, which will be evenly shared across their neighbourhood food hubs in the UK.
In addition, 5,000 boxes of small noodles are being given away in stores to customers who download a voucher from www.chopstixnoodles.co.uk/noodleday.
James Henderson from Your Local Pantry, said: “The Your Local Pantry network is growing rapidly, as more and more communities see the value and success of the approach. Maximising member choice is always important to us, so we’re very pleased and grateful to be able to partner with Chopstix in this way.”
Rob Burns, Marketing Director for Chopstix, said, “The last few years have been a challenging time for people across the UK and now the cost of living crisis is putting more and more people under continued pressure.
'We wanted to do something to mark National Noodle Day that would look to make even a little difference and give people something to smile about. We’re both excited and proud to be able to donate 10,000 noodle boxes to people across the UK during these uncertain times.”
Established in Camden Market in 2002 by entrepreneurs Sam Elia and Menashe Sadik, Chopstix celebrates its 20th anniversary this year. The initiative is part of Chopstix’s continued campaign of ‘Noodle Aid’ which aims to deliver noodles to a number of cities and places across the UK for free.
Noodle Aid launched officially in Manchester in 2020, when 400 food parcels were delivered to the Manchester Metropolitan University halls of residence to feed self-isolating students stuck in their flats. Arriving in style, a vintage WW2 tank dropped off 400 food parcels, along with the Noodle Aid platoon dressed in full army attire.
Since then, Noodle Aid has visited a number of cities across the country to give away free noodles.