M&J Seafood initiatives help caterers to source more responsibly

As part of its initiative to encourage caterers to buy sustainably, M&J Seafood, part of the Sysco Speciality Group, has updated its information for chefs and caterers so that they know which fish and seafood is currently rated 5 (fish to avoid) by the MCS (Marine Conservation Society).

The updated list includes Wild Atlantic Salmon, Blue Marlin, Pacific and Southern Blue Fin tuna, Orange Roughy, Wild Atlantic Halibut, Parrotfish, Starry Smooth-hound, Shark, Wild Sturgeon, Yellow Gurnard and Skate.

‘We know that keeping on top of what is under threat, and what isn’t, can be confusing for caterers, which is why as soon as we are made aware that a species is rated 5, we let our customers know, and stop selling it immediately,’ says M&J Seafood’s Senior Category Manager, Sarah Phillips. ‘It’s also why we have created our ‘Simply Sustainable List’.

The list, which can be accessed by visiting www.mjseafood.com/simply-sustainable, is a regularly updated record of over 300 fish and seafood products that are rated 1-3 by the Marine Conservation Society (MCS), or certified sustainable to the Marine Stewardship Council (MSC) and Aquaculture Stewardship Council's (ASC) environmental standard.

Purchasing fish and seafood on the ‘Simply Sustainable List’ will also make it easier for restaurants to become members of the Sustainable Restaurant Association and the Sustainable Fish Cities scheme, both of which prove to consumers that a restaurant is buying sustainably.’

Coupled with its Skippers’ Catch initiative, which brings the best of the day’s catch from around the British Isles directly from the quayside to its depots, M&J Seafood offers the very best option for chefs and caterers who want to source responsibly, seasonally, and locally.

A focus on provenance, the largest range of MSC products and the best customer sustainable seafood proposition saw M&J Seafood, walk away with the Marine Stewardship Council (MSC) Wholesaler of the Year award earlier this year.