Award-winning street food sandwich operator, Sub Cult, famed for its USA deli-style sub rolls, has today announced it will open an 18-month pop-up shipping container site on White Cross Place in the City, on 5 July.
Sub Cult founders Ben Chancellor and Gareth ‘Gaz’ Phillips, whose famous monochrome vintage van, ‘The Soul Roller’ has served gourmet hot sub sandwiches and famously cheeky banter to long queues of Londoners at Maltby Street, Leather Lane and Brockley markets each week, have confirmed the pop-up will launch in the City next month.
The duo are on a mission to elevate the humble breakfast or lunch sandwich for office workers and tourists to new heights and the site sees Sub Cult laying roots for its next steps for the future, with further plans to be announced later this year.
Over the last three years, Sub Cult’s hot sub sandwiches have garnered a cabinet full of awards and accolades including Time Out’s ‘London’s Best Sandwiches 2017’ and Top 10 Street Food Stalls whilst collecting British Street Food Awards’ ‘Best Sandwich’. Notable collaborations to date have included Sub Cult working with high-profile Michelin-starred chefs Tom Sellers and Tom Aitkens to create bespoke sub specials.
In its pursuit to deliver London’s best sandwiches, all Sub Cult subs are made fresh to order. Attention to detail begins with the bread: soft USA deli-style sub rolls, freshly baked to a secret innovative bagel-brioche dough recipe for perfect consistency and flavour.
Signature subs on the menu include the ‘Skandi Sub’ – oak smoked salmon, peppered cream cheese, Pama beetroot kimchi, lemon, dill, the ‘Sub Contractor’ – smoked back bacon, white pudding, free range egg, ‘The Rodeo’ – rare roast beef, truffle mayo, Grana Padano, shallot jam, pickled serrano chilli and the ‘Dub Sub’ slow cooked pork shoulder, pickled pink onion, jerk BBQ, crackling, fresh coriander.
For vegan customers, on offer is the‘Sub-Conscious’ – spiced vegan patties, raw veg chop, oyster sauce, pickled ginger, toasted sesame, as well as the vegetarian ‘Subterranean’ which was named ‘Best Vegetarian’ at the British Street Food Awards in 2015 – griddled woodland mushroom, roast garlic, thyme, truffle mayo and Stilton. Chancellor and Philips hope Sub Cult will become a quality regular on London’s grab-and-go breakfast and lunch circuit.
Sub Cult’s new shipping container will serve signature and weekly seasonal specials from 7am through to 4pm daily Monday to Friday, with breakfast subs first thing in the morning before moving to its all-day menu from 11am. Coffee will be provided by Climpson & Sons, alongside soft drinks by Karma Cola.
Available to eat in (with 10-15 covers) and further seating outside or takeaway, Sub Cult will be located in the new food quarter around Finsbury Avenue Square, alongside four other containers that also opened this summer Wolf, Claw Food, BaBa G’s and Yolk.
Chancellor and Philip are working with CODE Hospitality, who have invested in Sub Cult and are advising and supporting the duo on their business going forward.
