Award winning restaurant and bar operator, New World Trading Company has appointed Wireless Social to measure its brand impact through installation of, industry-leading platform, Presence Analytics across its growing multiple brand estate of 25 sites.
The five-year agreement will see New World Trading Company use Presence Analytics to monitor customer footfall, visit frequency and dwell time, in order to analyse the success of brand campaigns and deliver maximum results from its 2019 marketing strategy.
Presence Analytics uses the venue’s Wi-Fi to collect an accurate source of customer data, including detailed information on exactly who is entering a venue at any given time, the date of their first visit and when they last entered the venue. This data is proving invaluable to operators, helping them to build a complete picture of their customers’ habits, behaviours and characteristics to inform their ongoing strategic and marketing activity.
Chris Hill, CEO of New World Trading Company, commented, “With ambitious plans for the company moving ahead, it’s pivotal for us to invest in a platform that provides us with a comprehensive understanding of our customers.
'Wireless Social and Presence Analytics open up so many opportunities for New World Trading Company - from allowing us to see how well our campaigns resonate with individual and fine tuning accordingly, through to improving our overall picture of our customer demographic and its needs. This information can then be used to inform our plans from both a marketing and operational perspective.”
Julian Ross, managing director, Wireless Social, commented, “We are delighted to be working with New World Trading Company in order to help them track the success of their brand activity.
' Not only will they now be able to see whether campaigns have driven additional footfall into specific venues, they will also be able to use the invaluable customer insight to connect on a personal level. We look forward to seeing what the next five years holds for New World Trading Company.”
