Jemima Jones and Lucy Carr-Ellison, the duo behind Tart London, the renowned London catering company favoured by London’s top fashion brands, are opening their first permanent venture in Belgravia this summer, a multipurpose venue incorporating a restaurant, retail space, and fashion photography studio, and events space in partnership with Tom Warren, founder of Lock Studios.
Eccleston Place by Tart London will incorporate all elements of Tart’s signature style, with a restaurant focused on all-day seasonal dining, grab-and-go with both healthy and more decadent options.
The retail space will showcase beautiful products and homeware discovered on Jones and Carr-Ellison’s travels, and the large photography studio helmed by Warren, offering a new central London shoot space for brands, and drawing in some of the world’s most important creatives to Victoria.
The various elements of Tart at Eccleston Place will open in stages from early summer beginning with the photography studio.
Jones and Carr-Ellison commented, ‘It’s always been our dream to open a permanent site, and we couldn’t have thought of a better place than nestled in historic Eccleston Yard. This is more than a restaurant, we want to create that sense of warmth and home in busy central London with a light space that marries food, fashion, lifestyle and photography, ‘the photographer’s kitchen’.’
Warren said, ‘I’m thrilled to be involved in this exciting concept with Tart London. It’s a unique opportunity to create a brand-new studio space bang at the heart of central London that’s close to a range of leading fashion houses. It’s also going to be one of the most amazing centrally located events spaces in London, with a capacity of 350 people seated.’
Housed in a former power station and coal store, the new restaurant and studio will retain the building’s original distinctive arched roof structure and skylights which date back to the 19th century. The venture will be the flagship restaurant and lifestyle tenant of the new Eccleston Yards development by Grosvenor Britain & Ireland which will see a vibrant neighbourhood arrive at the intersection between Belgravia’s London village and busy Victoria.
Joanna Lea, Retail Director, Grosvenor Britain & Ireland, said, “We are hugely excited to welcome Tart London to Eccleston Yards with its first permanent and flagship site. We have created a new destination that showcases and champions creative, independent talent. The brand ethos that Lucy and Jemima have created completely embodies the healthy and energetic spirit we aim to foster. We want Belgravia to work harder for its community and all Londoners with thriving, enterprising places that appeal to all.”
Josh Leon, Head of Central London Restaurants at Colliers International, who acted on behalf of the landlord, Grosvenor, said, “The extensively redeveloped Eccleston Yards is attracting innovators and entrepreneurs and is redefining this part of Belgravia. Tart is no ordinary occupier and their use of this extraordinary space is imaginative and ambitious.”
Eccleston Place by Tart London will be opening summer of this year. More details including open date, soft launch details, menus and design to follow.