One of London’s healthiest hospitality brands, Redemption Bar has achieved its crowdfunding campaign target of £300k via Crowdcube. The campaign launched on 14th March, with the aim of raising £300k (equivalent to 10.71% equity).
Money raised will go towards the opening of two new sites – one in Covent Garden and the other at Southbank Place, with a future goal of global expansion through franchising. Redemption Bar comes highly recommended by Sir Richard Branson, who commented on Twitter, “Love the idea of alcohol-free bars & pure parties, may need such an option Redemption Bar.”
Established by former Brand Director of Virgin, Catherine Salway and New Zealand Restaurateur and Raw Vegan Chef, Andrea Waters, Redemption Bar prides itself on providing an alternative night out without having a night off. The entrepreneurial duo wanted to prove that socialising with friends didn’t have to be at the expense of your health, serving delicious plant-based, vegan and gluten-free food, refined sugar-free raw desserts as well as booze-free cocktails, wine and beer.
Co-founder Catherine Salway commented, 'We are delighted to have reached our funding target - some amazing forward-thinking investors have helped us to spread our wings and fly! We can't wait to get more sites open so that more people can 'spoil yourself without spoiling yourself'.'
Salway and Waters have also been working on their first cookbook, ‘Redemption Bar: Cocktails & Canapes’, which will be available worldwide from September 2018. Redemption Bar also has its very own detox tea and detoxifying candles available to purchase from Redemption sites.