Just Eat announces new initiative with ASDA and the LEGO Group to deliver toys across the UK

Just Eat has today announced a new initiative with Asda and the LEGO group powered by the platform’s existing tie-up with the major UK grocer. From 8th November, customers will be able to purchase LEGO items via the Just Eat platform as part of a UK-wide trial.*
The LEGO items will initially be available to buy at five Asda stores in Hartlepool, Cwmbran, Dundee Milton, Watford and Hunts Cross. Customers will be able to choose from the LEGO Group’s wide portfolio of toys, including fan favourite products from their LEGO Harry Potter, LEGO Disney, and LEGO Marvel collections.

With Christmas right around the corner, this trial means parents will now be able to order toys via rapid delivery straight to their doorstep, taking away the hassle of in-store shopping around the festive season.

To mark the launch, Just Eat is offering up to 50% off** selected LEGO toys, until 19th November, to drive further demand and demonstrate Just Eat's commitment to not only offer the best choice and convenience, but great value too.

The new initiative is part of Just Eat’s commitment to bring consumers a huge variety of choice when ordering online. Over the past year, Just Eat has expanded its core restaurant offering with a number of grocery partnerships, including with Asda, Sainsbury’s, Iceland and the Co-op in the UK.

Amy Heather, Director of Strategic Accounts at Just Eat said: “Just Eat continues to evolve its offering to provide our customers with a variety of choices when ordering online; whether that be locally-loved takeaway, dine-in dishes, groceries or even toys. With the Christmas season just around the corner, we hope this trial with the LEGO Group will help make festive shopping for parents easier and more convenient. Our goal is to provide our customers with everyday convenience and we are looking forward to unlocking new opportunities with non-food offerings on our platform.

”An Asda spokesperson commented: “Following the success of our ongoing grocery and café partnership with Just Eat, we are excited to be able to power this new trial with the LEGO Group, which will offer customers even more choice. We’re looking forward to working with the LEGO Group and Just Eat to make sure customers can order whatever they need, from groceries to Christmas toys, whenever they need them.”