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Rebel Kitchen to merge with Nurture Brands

Rebel Kitchen will merge with Nurture Brands this coming January, with plans to become the UK’s fastest growing plant-based snacking and beverage business.

The merger, which will create a group with a retail sales value of over £10m, will see Rebel Kitchen become part of the Nurture Brands portfolio, which includes successful brands, Emily Crisps and Ape snacks.

Nurture Brands was created when Ben Arbib acquired the Ape snack brand in Nov 2018 and then merged it with Emily Crisps, which was bought in March 2019.

Founded in 2014, Rebel Kitchen manufactures organic dairy alternatives, as well as organic coconut water.

Arbib said, 'As two businesses that share a common desire to create healthier plant-based alternatives, it makes sense to join them.

'In becoming one business, we are able to accelerate the growth of our brands whilst still delivering great tasting products made with whole, plant-based ingredients, under an ethical business model.'

Adam Draper, managing director of Nurture Brands, added, 'Our business is poised for strong growth over the coming years as we connect with many of the macro category trends in food and drink.

'We know that our brands resonate with consumers and we have a fantastic team who are passionate about driving our brands and the category forward in the UK and beyond.'

Arbib concluded, 'We see the whole plant-based movement as a massive opportunity and all three brands will play their part in the categories they sit within.

'The UK is our home market but we are seeing many opportunities in the export market. Australia for example is Rebel Kitchen's largest export market.'