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Le Pain Quotidien goods coming to supermarkets through Taste Shakers

Belgian bakery-restaurant group, Le Pain Quotidien has commissioned food and drink retail experts, Taste Shakers to bring its baked goods offer to the supermarket shelves.

With a delicious range of organic breads, brioche, viennoiserie and breakfast spreads currently on sale at its 15 restaurant bakeries across the UK, Le Pain Quotidien is ready to bring its brand to retail.

Taste Shakers will be helping them prepare for expansion, prioritising and streamlining supply for key product lines, before partnering to manage and grow the grocery business following launch.

Frederic Lluch, Managing Director UK, Le Pain Quotidien, commented, 'We’ve already developed a loyal following in our UK bakery-restaurants. Now we feel the time is right to capitalise on this, bringing our products to a wider audience.”

“We’re delighted to be taking this step with Taste Shakers. They have expert knowledge and established networks in the retail industry, which will be invaluable. They also bring with them a passion and enthusiasm for our products and our brand.”

David Marston, Co-Founder, Taste Shakers, said, “The total morning & snack bakery category is currently valued at £1.08bn / +8.5%. and with breakfast becoming a growing shopper occasion in retail, space has grown for the sub category in pre-packed bakery over recent times.

'What’s more, the categories for speciality bread and traditional rolls show clear opportunities for premium quality breads that can offer added value and health, supporting shoppers in their quest for healthier diets and great tasting bakery products.

With Le Pain Quotidien’s established brand, high street presence and delicious premium baked goods, we’re confident we can help bring their products to UK shoppers, boosting brand recognition while generating new revenue streams for their business.”

Anita Murray, Co-Founder, Taste Shakers, added, “We are delighted to be working with such a quality established bakery brand as Le Pain Quotidien.

'The brand has weathered the storm, despite an incredibly challenging couple of years for the restaurant sector. Now, we’re excited about working with them to move them onto their next stage of growth, bringing their delicious products to consumers across the UK.”

A joint venture between William Murray PR & Marketing and retail experts, Category Wins, Taste Shakers was created in 2020 to help food operators capitalise on the public’s growing appetite for restaurant quality options at home