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Accor appoints Chief Commercial Officer for Europe & North Africa

“Julie White, Chief Commercial Officer, Europe & North Africa”
Accor has announced the appointment of Julie White to the position of Chief Commercial Officer Europe & North Africa for its Premium, Economy and Midscale division.

In her new role, White will be responsible for leading Accor’s regional commercial team and driving the business revenue strategy for the company across the Europe and North Africa markets. The commercial team encompasses areas including sales & distribution, marketing, loyalty and customer experience, and revenue management.

Based in London, White has over twenty years of experience in the global travel industry in a range of commercial leadership roles covering distribution, CRM, revenue management, digital, sales and marketing. Her appointment will support the development of Accor’s portfolio in the region across its well-established and diverse Premium, Midscale and Economy brands, which include Pullman, Novotel and ibis.

She joins Accor from Wyndham Hotels & Resorts where she held the position of Vice President Commercial for Europe, Middle East, Africa and Eurasia. Prior to this, White gained experience in consultancy with PwC Consulting, and within leading airlines including Virgin Atlantic, British Airways and American Airlines.

Karelle Lamouche, Global Chief Commercial Officer, Premium, Midscale & Economy, Accor said: “Accor has a clear focus and commitment to further develop our European market leadership and drive commercial value through our guest centricity and brand strength. Our strategy consistently positions us as the preferred partner for hotel owners and guests in Europe. This is thanks to our powerhouse of brands and our unwavering commitment to hospitality excellence. Julie has a brilliant track record and fantastic experience as a commercial leader, and I know she will be a huge asset to the business.”