Auntie Anne's UK, the iconic soft pretzel brand, accelerates its rapid growth with the launch of its 8th new store this year at The Square in Camberley, bringing the total number of UK locations to 41.
This achievement marks a record-breaking year of expansion, innovation, and celebration, with notable openings in Basingstoke, Guildford, and its first railway travel hub at Brighton Station. These milestones reinforce Auntie Anne's commitment to meeting customers where they need them most.
The growth story extends beyond new store openings—year-on-year like-for-like (YOY LFL) sales have consistently increased by over 10%, highlighting the rising demand for Auntie Anne’s freshly baked, handcrafted pretzels.
2024 also marked key anniversaries for Auntie Anne's UK, with several locations celebrating 20 years of operation. Notably, the Regent Arcade store in Cheltenham continues to thrive, with original team members and franchisees still in place, highlighting the brand's strong community connections and lasting appeal.
Max Burton, Managing Director of Auntie Anne’s UK & Ireland,said: “We are extremely proud to be in a phase of incredible growth with a vibrant updated look, world-class marketing campaigns, and a strategy to open 100 new stores by 2034. Our sales continue to rise annually, reflecting growing demand and love for our product. This exciting journey is an opportunity to introduce more people to the experience of an Auntie Anne’s pretzel - handcrafted and freshly baked, using only high-quality, natural ingredients, with a commitment to exceptional taste.”
The momentum is expected to carry on into 2025, with additional store openings already in the pipeline. Under a 10-year agreement with master franchisor Freshly Baked Ltd and GoTo Foods, Auntie Anne’s is on track to achieve its ambitious goal of opening 100 new stores across the UK and Ireland by 2034.
The company is also investing in store remodels to align with its bold new international design, showcased at its Brent Cross location. These updates demonstrate Auntie Anne's commitment to providing a modern and engaging customer experience while remaining true to its core values of quality and authenticity.
