Fans of the viral JOE & THE JUICE sandwiches, or its freshly prepared juices, shakes and coffees, must soon head to Deliveroo for on demand deliveries as the company announces an exclusive partnership with Deliveroo, commencing in January 2025. The collaboration reinforces the brands’ commitment to delivering high-quality, fresh, and convenient options to customers across the UK.
JOE & THE JUICE, the popular urban juice bar and coffee concept, began its partnership with Deliveroo in 2019. Initially operating with just five sites on the platform in the UK, this has since expanded to its 65 current UK locations.
Digital sales are now at an all-time high, at 29% of JOE & THE JUICE’s total business and represents a growth area, which the partnership with Deliveroo is designed to support.
Deliveroo's commitment to providing value for money and upholding high standards complements JOE & THE JUICE’s strategy to expand its presence in the UK, making it the perfect partner to fulfil the increasing demand for healthy yet convenient choices from Deliveroo customers.
Professionals make up almost three quarters (71%) of JOE & THE JUICE customers on Deliveroo which compliments Deliveroo’s broader customer base, and its specific offer for business and corporate customers, Deliveroo for Work. JOE & THE JUICE already ranks within the top ten most popular restaurant partners amongst Deliveroo for Work customers.
The announcement comes as JOE & THE JUICE sees the opportunity for expansion of its UK footprint, with the potential for hundreds more sites in the UK, regionally as well as in London, as it works towards a goal of growing its global estate to 1000 stores in the next five years.
Whether on the hunt for an office lunch or post-workout shake, Deliveroo customers will be able to order the entire JOE & THE JUICE menu for on-demand delivery in Birmingham, Brighton, Oxford, Kent, Liverpool and Greater London.
The Spicy Tuna, the iconic flatbread sandwich offered by JOE & THE JUICE, inspiring millions of posts on TikTok, ranks as the most popular JOE & THE JUICE product ordered by Londoners on Deliveroo in 2024. In fact, sandwiches occupy all five most ordered products so far this year.
Londoners’ top five most popular Joe & the Juice orders on Deliveroo [2024 YTD]
1. Spicy Tuna Sandwich
2. Joe's Club Sandwich
3. Tunacado Sandwich
4. Avocado Sandwich
5. Turkey Sandwich
The exclusive partnership kicks off on 2nd January 2025, designed to help JOE & THE JUICE remain front of mind for all eating occasions, and breakfast in particular, following the launch of its first breakfast range in March this year. It is also set to help JOE & THE JUICE capitalise on its popularity amongst office workers and grow its corporate customer base through Deliveroo For Work.
To kick off the partnership, Deliveroo customers will be entitled to a 20% discount when they spend £25 or more on JOE & THE JUICE products between 2nd and 16th January 2025.
A spokesperson for JOE & THE JUICE, said: “By working exclusively with Deliveroo, we’re enhancing the way customers can access our menu while continuing to prioritise the vibrant, welcoming in-store experience that sets us apart. Deliveroo’s support in marketing and operational alignment helps us focus on what matters most—providing a seamless and enjoyable experience for our customers.
“Together, we are excited to make JOE & THE JUICE available wherever life takes our customers, while staying true to the quality and energy they’ve come to expect from us. As we continue to grow, we remain committed to delivering the best of JOE & THE JUICE, both in-store and on demand, meeting our customers wherever they are.”
Carlo Mocci, Chief Business Officer Europe at Deliveroo said: “'At Deliveroo we're dedicated to supporting the growth ambitions of our partners so we're thrilled to announce our exclusive delivery partnership with JOE & THE JUICE as they expand across the UK. Our customers are increasingly seeking healthier options, and JOE & THE JUICE is perfectly positioned to meet this demand. With this new exclusive partnership, we believe we're offering Deliveroo customers the very best selection in London and beyond.”
