Daish’s Holidays will invest over £1 million to refurbish more than 100 bedrooms across its hotels in preparation for the 2025 season.
The family-owned UK coach holiday group intends to upgrade five of its 12 hotels during the winter.
This includes upgrades to the Esplanade Hotel in Scarborough, which Daish’s acquired out of administration in 2020.
Refurbishments will also take place at the Abbey Lawn Hotel in Torquay, the Imperial Hotel in Eastbourne, the Russell Hotel in Weymouth, and Daish’s Hotel (pictured) on the Isle of Wight.
The refurbishment work is set to begin in early January 2025, aimed at enhancing the guest experience.
In addition to room upgrades, a new lift will be installed at the Abbey Lawn Hotel, the conservatory roof at Daish’s Hotel will be replaced, and the Imperial Hotel will undergo significant roofing works.
Paul Harper, commercial director at Daish’s Holidays, said: “This investment is not only about aesthetic upgrades but also about creating warm, welcoming spaces where our guests can feel at home while enjoying all that Daish’s offers.”
Several improvements will also be made to the Sandringham Hotel, Daish’s most recent acquisition, during its usual closure period in January.
The group stated that it is seeking planning permission for a major investment and upgrades to the hotel later in the year.
Daish’s Group was established in 1979 with the purchase of Daish’s Hotel on the Isle of Wight.
The group operates hotels in ten popular tourist destinations across England and Wales, and has its own fleet of luxury coaches to transport customers, with pick-up points spanning from Yorkshire to Cornwall.
