Changing trends in meeting and event requirements are setting the course for a leading UK catering and events company.
Sodexo Prestige Venues & Events partner at 50 of the country’s best loved museums, sports stadia, heritage sites and visitor attractions, has seen a rise in the number of requests for experience-based corporate and private events in memorable and inspirational venues.
The company, whose portfolio includes venues as diverse as IWM London, Ascot Racecourse, historic Knebworth House, Hertfordshire, Newcastle United’s St James’ Park and Royal Botanic Garden Edinburgh, said bookers are increasingly wanting experiential venues for their conferences and events to add impact and create more dynamic content in line with their objectives and brand.
And, in response it has launched Marks of Distinction, a strategy aimed at highlighting the benefits their portfolio of over 50 unique and unusual venues bring to brands, businesses and their attendees.
Natasha Carr, UK Venue & Events Marketing Manager, said, “Our clients tell us that unique venues with experiential elements have a very real impact on guest and delegate attendance and engagement.
“Which means that the lasting impact of the event is stronger and more beneficial to both the booker and attendees. We provide experiences that motivate teams, encourage attendance, reflect the host’s brand and allow for an experiential element to the event, bringing it to life.”
It also reports an increase in the number of bookers wanting to add tailored experiences, such as venue tours, team building activities, workshops and master classes, all of which can be arranged by the onsite teams to enhance the overall experience.
“With such a variety of choice Sodexo Prestige Venues & Events has a central Hub team who are on hand to help bookers find the most suitable and effective venues and activities for each occasion,” added Natasha.
“They provide friendly guidance and assistance to ensure objectives are met and the brief fulfilled, linking events to sporting greatness, history and heritage, iconic venues or stunning settings as appropriate.”