Hotel Company Hotel de la Tour has secured its second UK site, a new hotel located on the banks of the River Irwell in New Bailey Street
The new four-star hotel is being developed by Bruntwood and will then by operated by Hotel La Tour when it opens its doors to include 223 rooms, conferencing facilities, a bar and restaurant.
Hotel La Tour is a new group formed by the former management team of Hayley Conference Centres, which has a plan to open five UK hotels within five years. Managing director Jane Schofield was part of the ex-Hayley team that sold out to private equity investor Permira Funds in a £358m deal in 2007.
The first Hotel La Tour opened in Birmingham city centre in March last year. Hotel de la Tour now plans to create a portfolio of landmark buildings in city centre locations and is eyeing up sites in greater London, Bristol, Bath, Newcastle, Glasgow and Edinburgh.