Tossed appoints new director ahead of reopening

Tossed, the healthy-eating brand owned and led by Neil Sebba and Angelina Harrison, has appointed Ann Elliott to its board as a non-executive director.

It is the first major appointment by Sebba and Harrisson since successfully concluding a deal to acquire the brand just over six months’ ago. Elliott will work with the executive team on strategy and growth, and provide the voice of the consumer at board level.

Commenting on the appointment, Sebba said, “We first worked with Ann on the NHS Feed our Frontline initiative during the first lockdown, and were so impressed with her positive outlook, knowledge and experience in the industry.

“Her primary role will be to help shape and deliver our communication strategy over what is an uncertain trading period to come. Ann was our first choice for non-exec and we are excited to be working with her. We can’t wait to take this wonderful brand to the next level and beyond.”

Elliott, who also sits on the boards of Hall & Woodhouse and Wireless Social, said: “I am really delighted to be joining Neil, Angelina and the team at Tossed. It’s a great brand with lots of potential for the future and is perfectly placed in the dynamic and exciting fast-casual market. Neil and Angelina lead a great team, and I am very much looking forward to getting started.”

In addition to other existing directorships, Elliott is an advisor to a range of companies including Tamweel Capital and Fleet Street Communications Group. She is a former CMO of a number of major food & beverage brands, having cut her teeth in senior management at Whitbread, before establishing her own eponymous marketing and research agency.

Tossed makes healthy and delicious food and drink to order, and is a sector leader in technological adoption. The brand pioneered cashless ordering in 2016 and offers a wide-range of fresh-made create-your-own salads, wraps, hot food and more.

The business will begin to reopen its locations in March, including new stores at Sun St (Broadgate) and New Providence Wharf (near Canary Wharf). Its seven other stores are located across the capital, at Baker Street, Bankside, Clerkenwell, Coleman Street (City), Gresham Street (City), Sheldon Square (Paddington), and St Martin’s Lane.