Supreme, a UK-based consumer goods company, has acquired Typhoo Tea after it entered administration.
The Guardian reported that the rescue deal was valued at £10.2 million.
The acquisition secures Typhoo’s future in both UK and international markets, maintaining the brand’s British ownership.
Founded in 1903, Typhoo entered administration last month, putting its future and associated brands in jeopardy. Supreme's acquisition safeguards Typhoo and its portfolio, which includes QT, Lift, Herbalists, Heath & Heather, London Fruit & Herb Company, Glengettie, Melrose’s, Ridgeways, Red Mountain Coffee, and Fresh Brew.
Supreme aims to revitalise Typhoo by leveraging its supply network to cut costs and ensure consistent product availability, supporting the brand's recovery.
Supreme CEO Sandy Chadha said: 'Typhoo is such an iconic brand, and with Supreme’s distribution network and resources, we have the scope to grow and develop it'.
“The acquisition of Typhoo Tea marks a significant step in our broader diversification strategy and brings one of the most iconic UK consumer brands into the Supreme family. I believe Typhoo will thrive under our ownership, further benefitting from Supreme’s significant market reach and successful track record in creating brand loyalty, making us an ideal fit for this business.'
“We are very excited about these latest additions to our portfolio, which mean we can serve our existing customers even better and get acquainted with many new ones.”
