Last weekend’s Super Bowl boosted sales for ETM’s bar and premium sports lounge, Greenwood, with the group reporting record sales.
ETM reports a 48% growth in like-for-like sales for the week ending 11th February with revenue more than doubling on Super Bowl Sunday which saw the Greenwood team pull nearly 3,000 pints and flip over a 1,000 burgers.
This successful result clearly demonstrates, just one year after opening, that Greenwood, located in Victoria’s Nova development, has established itself as London’s premier sporting destination and the only place to watch some of the world’s biggest fixtures and tournaments.
Ed Martin, ETM founder, commented, “We are thrilled with last week’s performance and with a fantastic year of sport - Six Nations, World Cup, Commonwealth Games and Ryder Cup – we are confident Greenwood will continue to thrive along with our other sports-friendly sites in the City, the recently opened Broadleaf and Long Arm Pub & Brewery.”