ETM Group, which counts rooftop bar Aviary, iconic bars such as The Botanist and sports bars Greenwood, Westwood and Redwood amongst its premium portfolio, has appointed Marcia Genjelian as Marketing Director.
Genjelian who has held prominent positions within hospitality businesses, notably Director of Marketing at Casual Dining Group (now known as The Big Table), joins the 14 strong group this month.
Ed Martin, CEO, commented, “I am delighted to welcome Marcia, and her wealth of marketing expertise, to the team. This year is already shaping up to be a year like no other with new opportunities in the pipeline and strengthened pre-booked sales across the group, highlighting the pent-up demand in the market.
'I have no doubt Marcia’s appointment will drive and complement our guest centric vision as we finally get back to doing what we do best, creating memorable experiences for our guests.
Genjelian said, 'In what is truly a pivotal time for our industry, I am thrilled to be joining ETM Group and working with the team to build on such a strong foundation of premium bars and restaurants.
'Ensuring value is at the forefront of our offer and understanding our guests changing needs is vital to our next chapter of growth. I look forward to developing our guest strategy to meet, and surpass, these needs.'