ETM Group & Maven Leisure, which operate 17 sports bars, pubs and rooftop restaurants, has appointed Kate Macdonald as its new Marketing Director.
Kate has held various senior leadership roles within FMCG at Heineken & Sipsmith, bringing a wealth of experience in brand strategy, innovation, award-winning comms & digital transformation.
Kate commented, “ETM have long been a company I’ve admired, for their disruptive & bold approach to both consumer & concept. During a turbulent time for Hospitality, it is imperative we give an outstanding yet distinctive consumer experience in each venue to drive loyalty & retention.
'I hope to strengthen & solidify the brand experience, transform our digital ecosystem & focus on ROI driving brand partnerships.”
CEO Ed Martin said, “We’re thrilled to bring Kate on board, at a critical time for both our business & the industry. Kate’s extensive experience & breadth of understanding in FMCG, Hospitality & Consumer will be critical in driving our ambitious growth plans over the next few years.”