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Majestic set to acquire Enotria&Coe


Wine retailer Majestic has announced its acquisition of fellow wine and spirits supplier Enotria&Coe for an undisclosed sum.

Majestic said the deal would support its ambition to become one of the UK’s major suppliers of wines, beers and spirits, as well as improving value, choice and service for its on-trade partners.

Enotria&Coe and Majestic’s on-trade division, Majestic Commercial, will continue to operate as independent businesses, with their head offices remaining in Park Royal, London, and Watford, respectively.

The Enotria&Coe team, led by chief executive Julian Momen, will remain in place to lead the business into its next chapter.

Majestic stated that the deal would enable increased investment in technology, people, and service across both businesses.

Majestic chief executive John Colley said: “Enotria&Coe is a business we have competed against and admired for a long time, with a quality proposition and cultural values that align very closely with what we already do at Majestic. We believe this is a compelling strategic combination and can see huge potential to further enhance Enotria’s proposition and profitability as part of the Majestic group.”

Momen added: “This combination is fantastic news for Enotria&Coe colleagues, customers, our business and our future growth ambitions. From the initial approach and subsequent discussions with Majestic, it has been obvious to me that there is much to admire in their business and their growth. More importantly, we have a similar business ethos, and our behaviours and focus on people means that we are fully aligned on building a successful business together for the benefit of customers and suppliers.”

Enotria&Coe, originally founded as Enotria Wines by Remo Nardone in 1972, collaborates with over 300 wine producers, including more than 200 exclusive agency brands. The company supplies wines and spirits to various restaurants, hotels, and hospitality venues, such as Gaucho, Rick Stein, Hotel du Vin/Malmaison, Bancone, and L’Enclume.

Last year, Majestic paid £6.5m to acquire Vagabond Wines out of administration, with the deal encompassing buying nine of Vagabond’s bars in London and Birmingham in April, saving 171 jobs.

Since its acquisition by Fortress Investment Group in December 2019, Majestic Commercial has become the fastest-growing division of Majestic, achieving double-digit sales growth for three consecutive years.

In April last year, Majestic acquired Vagabond Wines out of administration for £6.5m, taking ownership of nine bars in London and Birmingham and preserving 171 jobs.


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