Splendid Hospitality Group is set to introduce the first Four Points Express by Sheraton hotel in the UK this upcoming summer, following a partnership agreement with Marriott International.
The forthcoming 201-bedroom Four Points Express London Euston will showcase a restaurant, bar, and an on-site Caffè Nero for guests to enjoy.
Additionally, this collaboration will signify Splendid Hospitality's premier partnership with the Maryland-based hotel company.
In October, Marriott International unveiled Four Points Express by Sheraton as a fresh midscale conversion brand. The establishment of this brand was a direct response to the growing consumer desire for 'reliable yet affordable' lodging options across Europe, the Middle East, and Africa.
Splendid Hospitality has allocated £50 million towards the Euston-based project, earmarked for a comprehensive refurbishment of the building.
Nadeem Boghani, vice chairman of Splendid Hospitality, said: 'Splendid Hospitality strives to deliver exceptional service and quality in our growing portfolio, and relishes the opportunity of working with Marriott International on launching this exciting new brand in the UK.
'This new brand concept lends itself perfectly to supporting the transient corporate and leisure market in a thriving travel hub of London, and perfectly complements Splendid's existing portfolio of hotels.'
Sandra Schulze-Potgieter, vice president, premium and select brands, EMEA, at Marriott International, added: 'Midscale travellers are prioritising elements that make both business and leisure trips effortless. Working in partnership with Splendid Hospitality, our first UK hotel will treat these fundamentals with great importance by providing clean, comfortable rooms, breakfast and complimentary WiFi, all at an affordable price and in a great location.'
Splendid Hospitality Group serves as the operator and developer for 24 hotels encompassing over 2,500 bedrooms. Their portfolio includes prominent brands such as IHG, Accor, and Hilton.
