Tiger Tiger, one of the best-loved brands from leading bar operator, Novus, turns 20 this month and plans are afoot to ensure the birthday celebrations are a roaring success.
The party will get underway from Friday 23 - Saturday 24 of this month, when Tiger Tiger London will throw open its doors to host a spectacular celebration in the shape of live DJs and performers. To commemorate the anniversary, customers will be invited to sign a dedicated birthday wall to become part of Tiger Tiger’s late-night history, when the wall is framed and kept as a feature at the bar.
Since opening in 1998, Tiger Tiger London has seen a staggering 10 million customers walk through its doors and taken over 100,000 reservations. Its bartenders have impressively mixed up over 40 million cocktails, with the most popular concoctions being the nostalgic Long Island Iced Tea and Sex on The Beach.
The build-up to the party will include Facebook competitions to drive customer engagement and the opportunity for party-goers to send in a picture of their own 20th birthday celebrations at a Tiger Tiger venue, for a chance to win fantastic prizes and be featured on the brand’s social media channel.
To further celebrate, the London website has had a digital makeover with a reskin at https://london.tigertiger.co.uk/20th-birthday-extravaganza/. In addition to its latest facelift, the site also includes new photography, content and events information, plus its very own online Tiger Tiger DJ so customers can enjoy its current playlist at any time.
Customer Experience Director for Novus, Simon Gaske, said, “Reaching 20 is a fantastic milestone for Tiger Tiger and the planned weekend of celebrations marks a very proud moment for us in our history, as we reminisce how far the brand has come and what a popular place it holds in the hearts of legions of loyal customers.
'Our plans for Christmas and New Year will see the festivities continue in style. We look forward to celebrating with all our Tiger Tiger family and friends.”