The Peel Group and Salford city council have unveiled plans for a new retail and leisure complex near the Trafford Centre which could create hundreds of jobs.
Peel, which owns MediaCityUK at Salford Quays, aim to develop 43 acres of wasteland at Barton near the Salford City Stadium and the Manchester Ship Canal, alongside the council.
Occupiers will range from retail showrooms to hotels, restaurants and pubs.
The scheme is being made possible by a programme of infrastructure works, including a new road linking the site with the Trafford Centre, due to be completed by summer 2014, followed by improvements to access to the M60 the following year.