An Italian restaurant brand has introduced its first-ever rewards app, offering customers exclusive perks and discounts.
Bella Italia, owned by The Big Table Group, has developed the rewards app to promote new dishes, offers, and competitions.
The launch of Bella Italia's rewards app is part of its autumn 'Feel Bella' campaign. Developed over six months, the app provides guests with a seamless experience, allowing them to locate the nearest branch in seconds and stay updated on the latest deals and promotions.
Marketing director, Megan Trimble, comments: 'We are thrilled to launch the Bella Italia app, which is a significant step in enhancing our customers' experience. With this app, we're making it easier than ever for our guests to enjoy their favourite dishes. As a special thank you, we're offering a £10 welcome voucher to everyone who downloads the app.'
