Kellanova has reported plans to create 130 jobs at its cereal production facility in Wrexham, North Wales.
The company which manufactures the cereal, has announced it is investing £75m at its site in Wrexham.
The Wrexham plant currently employs 350 people and is responsible for producing well-known cereal brands such as Special K, All-Bran, and Fruit 'n Fibre.
Kellanova's decision to move the production of Corn Flakes and Crunchy Nut from its Greater Manchester plant to the Wrexham site will double the Welsh factory's capacity, enabling it to produce around 1.5 million boxes of cereal daily.
The move to expand the Wrexham plant follows Kellanova's announcement in May that it would close its Trafford Park factory in Manchester, resulting in the loss of 360 jobs.
The Wrexham factory, which Kellogg's opened in 1978, is set to become the largest cereal manufacturing plant in Europe, thanks to Kellanova's £75m investment. This marks the company's biggest single investment in the UK in 30 years.
UK managing director Chris Silcock said: 'By bringing together the manufacturing of all our major breakfast cereals at one site in Wrexham, we can make significant leaps forward in the efficiency, quality and sustainability of our operation.
'We look forward to making Wrexham the home of our cereal production for many generations to come.'
The company's investment in the Wrexham factory will include the installation of two advanced production lines that leverage artificial intelligence and machine learning technology. These upgrades are expected to lower energy consumption, helping the company reduce its CO2 emissions from cereal production by 11% annually, aligning with sustainability goals.
It also said that using more raw materials, such as rice, could lead to a '10-fold reduction' in food waste. Additionally, there are plans for new packaging systems and improved production lines.
Wrexham MP Andrew Ranger said he was 'delighted' about the investment.
He added: 'Our skilled workforce is one of Wrexham’s greatest assets and I am confident that their expertise and dedication will contribute to the success of this venture.
'I look forward to a prosperous partnership and the positive impact this investment will have for Wrexham.'
