Radisson Hotel Group achieved significant growth in the first half of 2024, driven by conversion opportunities, with over 130 new signings and openings worldwide.
n the UK and Ireland, Radisson Hotel Group signed 10 new deals, securing around 13,000 rooms over the past year, and has opened five new properties in the UK so far in 2024. The group has also experienced success in the sports and events hospitality segment, with notable signings at Twickenham Stadium, the Home of England Rugby, and Edgbaston Stadium, one of the UK's premier cricket grounds
Radisson Individuals, the Group's soft affiliation brand, has grown rapidly since its launch just four years ago, now boasting 90 properties either operating or in the pipeline worldwide. The brand embraces each hotel's unique culture and story while benefiting from Radisson Hotel Group's global reach and reservation systems. Hotels can join Radisson Individuals on a short-term contract without needing an initial property improvement plan, making it a leading choice for conversions. Other Radisson brands, including Radisson Blu, Radisson RED, Radisson, and Prize by Radisson, also offer strong conversion opportunities.
Adela Cristea, Vice President, Head of Business Development UK, Ireland and the Nordics said: “Conversions have kept us busy over the past few years, and continue to do so. We support our owners by optimising the spaces, adapting our brands to different projects and their localities and maximising the return for the investors.”.
This summer, Radisson Hotel Group announced the latest additions to its expanding Radisson Individuals portfolio with the openings of the View Hotel Folkestone and Stanhill Court Hotel. These new members bring the brand's presence in the UK and Ireland to a total of seven properties.
The View Hotel Folkestone, a stunning four-star property located in the charming seaside town of Folkestone, Kent, enjoys a prime location near local attractions and a beach with views of the English Channel. Meanwhile, Stanhill Court Hotel, also a member of Radisson Individuals, is a beautiful country manor in Surrey, offering Victorian charm in a picturesque setting, complete with woodland walks right at its doorstep.
Prize by Radisson, a new brand coming to the UK and Ireland, offers a midscale lifestyle experience with a distinctive personality at the price of an economy hotel. It features vibrant, dynamic spaces designed for modern living, working, and social interaction.
The conversion-friendly properties offer a midscale lifestyle experience at the investment cost of an economy hotel. With a strong design proposition, the brand achieves impressive gross operating profit (GOP) margins of over 50% and operates with a lean, efficient model.
The first Prize by Radisson property opened in 2009 in Germany. The brand is now present in Germany, Austria, Switzerland, and Belgium, with around 20 properties either in operation or under development, totaling over 4,200 rooms.
Earlier this year, Radisson Hotel Group announced the signing of Radisson RED London Twickenham Stadium, which is scheduled to open in 2025 after a complete refurbishment. Twickenham Stadium, one of the world's largest rugby venues and the Home of England Rugby, is located in West London and hosts a variety of international rugby matches, concerts, and events year-round. The hotel will feature 150 spacious bedrooms, along with a large lobby, a lounge bar, and a destination restaurant.
The newest addition to the Radisson RED brand in the UK is Radisson RED Birmingham Edgbaston Stadium, which is set to open in 2027 at one of the UK's most famous cricket grounds. The hotel will offer 146 guest rooms, with over half featuring views of the cricket field. Some rooms will include balconies and have convertible designs that can serve as hospitality boxes during matches, as well as additional meeting spaces for events. Edgbaston Stadium has a capacity of 25,000 and is home to Warwickshire County Cricket Club.
The Bolton Stadium Hotel, part of Radisson Individuals, has opened its doors at Toughsheet Community Stadium, home to Bolton Wanderers Football Club, which has a seating capacity of 29,000. Featuring 125 rooms and suites with panoramic pitch-side views, the hotel also includes an all-day restaurant, bar, and lounge, along with several modern meeting rooms. It serves as an ideal venue for guests attending stadium events or business travelers organising meetings and events.
The Group is quickly establishing itself as a leader in sports and events-related hospitality and is anticipated to announce additional stadium properties in the coming months.
