“Alex Rowe, Director of Food, Vacherin”
Alex Rowe has started 2025 on a high note with his promotion to Director of Food at Vacherin, the specialist London caterer. This promotion acknowledges his outstanding leadership and accomplishments as Head of Food, as well as his commitment to culinary excellence, fostering inclusivity, and ensuring Vacherin’s food culture remains exceptional in every detail.
Notable achievements under Rowe’s leadership include nurturing grassroots talent through PLATE, Vacherin’s next-generation chef talent programme in partnership with Westminster Kingsway College. He has also collaborated with renowned chefs like Doug McMaster and Sabrina Gidda to enhance Vacherin's sustainability initiatives and its investment in culinary and talent development. Additionally, Rowe has championed community support, with Vacherin backing charities such as Luminary Bakery, Brigade, and Surrey Docks Farm.
Rowe said: “I’m truly honoured to have received this promotion in recognition of all the amazing things the team and I have accomplished over the past 18 months. Vacherin is a very special place to work, and I wouldn’t be in this position today if it wasn’t for all the phenomenal chefs and colleagues that support each other. I couldn’t be more inspired to drive a talented chef culture into the future, and with our combined knowledge, time and passion, there really are exciting times ahead.”
Phil Roker, Managing Director for Vacherin, added: “Alex’s promotion is in recognition of the way he’s evolved the food culture within Vacherin, elevated our culinary reputation even further, and worked with our consultant chef Sabrina Gidda to make her an integral part of our food story. He’s also built and developed a fabulous culinary team, which is evidenced by the number of competitions our chefs have entered and the record number of medals and wins they have achieved under his leadership.”
